Articles
Articles for a more disciplined conversion practice.
Practical field notes on measurement definitions, evidence-led prioritization, sample planning, and form usability.
Guide
How to Calculate Conversion Rate Without Mixing Denominators
A worked guide to defining the event, eligible population, unit, and time window before dividing anything.
Guide
How to Prioritize A/B Tests With Evidence, Not Opinions
A repeatable way to connect observations, business importance, reach, risk, and effort before an idea enters the testing roadmap.
Guide
Sample Size and Minimum Detectable Effect for Practical A/B Tests
A planning guide to baseline rate, absolute and relative effects, significance, power, traffic, and the business cost of waiting.
Guide
Reduce Form Friction Before Testing Another Headline
A field-by-field audit of effort, requirements, errors, mobile behavior, trust, and the post-submit handoff before cosmetic experimentation.